Experiences: Consumer Experiences

To run a successful business in today’s world, you need a strong Web site that reaches your potential clients and customers, both locally and across the globe. Your Web site can make the difference between a loyal, lifelong customer and a one-time shopper.

Whether your Web site gives you a competitive advantage that helps you capture your target audience’s hearts—and wallets—depends on both its overall user experience and its user interface. Together, the user experience and the user interface determine the quality of the users’ interactions with your Web site and, thus, their response to the site. A successful Web site must take into account both the user experience and the user interface to ensure that the user’s entire journey is satisfying and enjoyable.

To ensure that your organization’s Web site converts, you must avoid some common design mistakes that I’ll describe in this article. Read More

Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for the vast majority of all ad spending, UX design has largely been forgotten as an essential element of advertising-platform design. This is the case primarily because highly skilled, experienced traders are now operating the actual campaigns, so there is little need to create intuitive, easy-to-use platforms. If you are an agency or brand with sufficient resources to hire dedicated staff, this is completely fine. However, this means businesses that have smaller budgets often encounter severe challenges when it comes to entering into the digital-consumer activation space. Read More

Today, our reliance on mobile apps has increased radically. According to a 2021 article on TechCrunch, on average, users spend 4.2 hours a day on various applications on their mobile phone. That’s up 30% from just 2019. People’s increasing reliance on mobile apps could prove to be a great business opportunity for both enterprises and small businesses that launch mobile apps to establish a strong mobile presence.

Sounds simple, right? Unfortunately, succeeding in the mobile-app market is not as easy as it might seem. Both the Google Play Store and Apple’s App Store offer millions of apps, and only a few of them manage to retain their target customers. According to Statista, the average retention rate for the most popular app categories falls from 33.8% to 9.3% within the first 30 days of installation. Apart from poor performance and a lack of features, a poor user experience is one potential reason why many mobile apps fail to keep their users hooked over time. If your mobile app doesn’t offer an engaging user experience, people won’t use it again. Read More