Building a SaaS (Software as a Service) business from the ground up can be challenging. Having spent a lot of time coming up with a unique idea that generates value for your customers, you want to see the business grow.
Growing a SaaS business is not an easy road to follow. Dozens of obscure SaaS startups never take off or fail during the early stages of their existence. To grow and sustain your SaaS business, you need to find a way to onboard new customers and keep their churn rate low.
In this article, I’ll describe five ways to hook users on your SaaS product. But first, you need to understand what a SaaS company is. Read More
In today’s fast-paced world, we can measure a brand’s success by the quality of the user experience it provides to its customers—the company’s key stakeholders. Both the way in which a brand or company interacts with its customers and the impression its Web site’s user experience makes on those customers determine the brand’s success.
Designing an appealing Web-site user experience is an important marketing strategy for reducing the bounce rates for any Web site. The user experience guides the company’s potential customers through the Web site—from the first landing page to the final page the user sees. The goal of UX design for the Web is to ensure that the user experience appeals to potential customers, increases conversion rates, and reduces a site’s bounce rates. Read More
COVID-19 has shifted the manner in which we interact with each other and with our surroundings—in ways both large and small. The physical health of themselves and their families are the top concerns of consumers worldwide, and this shift in their thinking has accelerated the growth of the contactless economy. A recent report from Deloitte, “Contactless Economy: Are you prepared?” defines five drivers of the contactless economy that will persist far beyond the COVID-19 crisis:
Hyper-awareness of health and safety
Digitally enabled consumers’ maintaining a sense of normalcy
5G as the force multiplier
The rise of the human-experience platforms
The rise of the new cloud native-enabled technology architectures Read More