Experiences: User Experiences

One thing we can count on is that the quantity of information is increasing over time. The prevalence of information, its relationship to knowledge, and its impact on people’s decision-making faculties is becoming a more central concern for UX professionals.

Richard Saul Wurman, the author of Information Anxiety, is a trained architect, a very prolific writer, the founder of the TED conference, and a well-known public speaker. Although he wrote this book 30 years ago, the ideas it presents are just as relevant today as they were then, perhaps more so. It’s a credit to the solidity of his thinking that many of his concepts seem to predict the world in which we live today. Read More

The innovations that have occurred during the COVID-19 pandemic have emphasized the importance of the user experience. Businesses in a variety of industries have had to shift to remote work overnight, and in many cases, their old technologies simply haven’t been able to make the jump. In fact, the demand for easy-to-use tools and software that are capable of facilitating effective online collaboration has increased significantly. The digital workspace Mural, for instance, experienced 1,000% growth over the course of 2020.

Despite the legal industry’s being a slow-to-change space, it is experiencing the same demand for innovation. Even before the pandemic, spending on legal-technology investments in 2019 was about $1.1 billion. Innovation in the legal industry is necessary for ediscovery, better legal-practice management, quicker decision-making, and improving the likelihood of positive legal-case outcomes. Contactless touchpoints and the shift to remote legal work has only accelerated UX trends in the industry. Read More

Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for the vast majority of all ad spending, UX design has largely been forgotten as an essential element of advertising-platform design. This is the case primarily because highly skilled, experienced traders are now operating the actual campaigns, so there is little need to create intuitive, easy-to-use platforms. If you are an agency or brand with sufficient resources to hire dedicated staff, this is completely fine. However, this means businesses that have smaller budgets often encounter severe challenges when it comes to entering into the digital-consumer activation space. Read More