Research: Analytics

When Google announced last year that its Core Web Vitals (CWV) update was set to become a ranking factor in June 2021, SEOs, developers, and designers around the world emitted a collective shudder.

After all, any new, major tweak to Google’s algorithm would typically tend to cause tectonic shifts in how Web sites rank. Generally, such updates require adaptation, optimization, and, often, equally seismic changes to the ways in which your site displays content. All of that adds up to a lot of work.

But CWV is a special case. Google has designed and is implementing these new criteria specifically to improve the speed, interactivity, and layout of your Web site’s pages. This algorithm update is neither arbitrary nor capricious. In building it, Google has actually prioritized the user experience across the online community. Read More

When we think of analytics, we think of marketing campaigns and funnel optimization. Analytics can seem a little overwhelming, with so many charts and lots of new features. How can we use analytics for design insights?

The best thing about analytics is that they can show us what people do on their own. The worst thing is that analytics don’t tell us much about context, motivations, and intent. Like any kind of data, there are limitations. But that doesn’t mean analytics aren’t useful. Working with analytics is about knowing where to look and learning which questions you can reasonably ask. Read More

In an ecommerce driven landscape, improving your organic search metrics is vital. To compete with the industry giants and social-media platforms who are ruling the roost in 2022, maintaining a high, authoritative search position within your niche is key to success.

As search-engine optimization (SEO) practice continues to change—along with the more than 200 potential ranking factors that Web sites must now take into account—it’s no surprise that smart marketers are diverging from traditional strategies and combining their team efforts to perfect their optimization.

One example of this is the partnership potential that exists between SEO and UX design. As marketers continue to prioritize the user experience as an SEO tactic, experts suggest that ranking scores could soar in response. The question is: just how powerful could this SEO/UX partnership be? How can new marketers utilize user experience in designing a strategic future? Let’s find out. Read More