Column: Continuous Research

In my previous article for UXmatters, “Why UX Research Repos Fail at Democratizing Insights,” I discussed how collaborative user research Is becoming the new paradigm for UX research. When you involve the entire product team and other stakeholders in user-research activities—especially in interactions with users—you can seamlessly integrate user insights into your product-development sprints. This leads to better customer focus and, in the end, better products.

The practice of continuous research—a lightweight set of user research methods that you conduct at regular intervals—complements this collaborative approach to user research very well. When collaborative and continuous research go hand in hand, you’ll be able to gather a steady stream of customer insights on the fly, at a lower cost. Therefore, this approach to user research can be especially beneficial for growing technology startups who are greatly in need of customer insights, but do not have a wealth of resources on which to draw. Read More